Company Name:
Nashville Trail, Inc.
Industry:
Retail
Location:
Nashville, TN
Services Used:
PEO
The Client
Nashville Trail Inc. owns and operates two world-renowned apparel brands in the heart of downtown Nashville: Big Time Boots and Betty Boots, the country’s first all-women’s Western boutique.
As one of the oldest family-owned western boot stores in the country, the company has built its reputation on exceptional service, a fun atmosphere, and a deep commitment to its customers. Its flagship stores are located only a few steps away from the historic Ryman Auditorium.
With a team of about 30 employees, Big Time Boots and Betty Boots operate in a fast-paced retail environment that serves both locals and visitors from around the world. The team takes pride in helping every customer look and feel their best. That focus on people shows up on the sales floor and in how the company approaches its own employees.
The Opportunity
In 2023, Nashville Trail began working with LBMC Employment Partners to strengthen its HR operations. The leadership team saw the need for a more complete employee benefits program and stronger HR support. As a small business, sourcing quality and affordable benefits had become difficult.
“The process required time to find the right broker, negotiate contracts, and educate employees during enrollment was time-consuming and challenging,” says Jennifer Sanders, Business Operations Manager at Nashville Trail.
To streamline operations and ensure peace of mind, Nashville Trail partnered with LBMC EP’s PEO services to provide dependable payroll services, enhanced HR technology, and guidance on compliance and employee relations.
The Impact
Since starting the partnership, Nashville Trail has seen clear improvements in how it manages employee benefits and HR.
“LBMC EP has become an extension of our team,” Jennifer says. “They consistently provide expert HR resources, great reporting capabilities, and are responsive to our needs.”
By outsourcing benefits management, payroll, and HR technology, the company has reduced administrative work and gained more time to focus on running the business. The added structure has brought greater confidence to managing compliance and supporting employees well.
Jennifer describes the service as consistent and reliable.
“The level of service we’ve received has been superior,” Jennifer shares. “Our HR business partner has been very responsive and knowledgeable in all functional areas of HR.”
The partnership with LBMC EP has helped Nashville Trail build a stronger foundation for its team and focus on what matters most: serving customers, supporting employees, and ensuring the lasting legacy of a Nashville institution.
“If you need full-service HR, or even just certain functions, consider the LBMC EP team. They can lift the heavy load of compliance, benefits management, payroll, reporting, and employee relations.”
– Jennifer Sanders, Business Operations Manager at Nashville Trails
