In Nashville and across the country, businesses are in a fierce competition for top talent. Today’s candidates have more choices, higher expectations, and a clear sense of what they want from an employer. For small to mid-size businesses, this means that salary alone is no longer enough to compete. Employees expect a complete package—one that values their time, health, and overall well-being.
In fact, according to a 2024 Gallup report, 61% of job seekers say benefits and flexibility are as important as pay when deciding on a new role. That shift has transformed how companies must approach recruiting and retention.
This is where having a strong HR strategy and a trusted HR partner can make the difference between losing out on talent and building a team that drives business growth.
The New Talent Landscape
Not long ago, competitive medical, dental, and vision benefits were enough to stand out in the job market. While these are still essential, today’s workforce places greater value on wellness programs, mental health resources, hybrid work options, flexible PTO, and meaningful leave policies.
Employees are looking for employers who understand life outside of work and are willing to support it. According to a 2023 study from the APA, 92% of workers say it’s important to work for an organization that values their emotional and psychological well-being.
This shift is a fundamental change in how people view their careers. The modern workforce is more discerning. They want to work for an employer who sees them as a whole person and invests in their overall wellness. For businesses, this means re-evaluating entire employee offerings. It means moving from a reactive benefits package to a proactive, people-first HR strategy.
How a PEO Can Give You the Edge
Partnering with a Professional Employer Organization (PEO) like LBMC Employment Partners can help level the playing field for small to mid-size businesses competing with larger organizations for talent.
By partnering with a PEO, you gain access to an entire suite of modern HR solutions that would be difficult and expensive to build in-house. A PEO can provide:
- Better Benefits to Attract and Retain Employees: PEOs use their collective buying power to secure access to better and more affordable benefits. This means you can offer a more attractive and comprehensive package to your employees, including a wider range of medical plans, wellness programs, and other key perks to compete with much larger companies.
- Compliance Expertise That Reduces Risk: The regulatory landscape is complex and constantly changing. A PEO ensures your policies, benefits, and hiring practices are fully compliant, protecting your business from risk and allowing you to confidently roll out new initiatives.
- Dedicated HR Support: A PEO also provides expert guidance to help you develop and implement a forward-thinking HR strategy. They offer advice or support based on the specific needs of your business. This ensures your HR efforts are compliant, strategic, and impactful.
- Modern Policy Implementation: Want to introduce a new hybrid work policy or improve your PTO program? Your PEO partner can help you design, communicate, and implement these changes seamlessly, ensuring a smooth transition for your team.
A strategic PEO partnership can transform your HR from a source of administrative stress into a powerful asset. You’re not just outsourcing tasks; you’re gaining a partner committed to your success.
Investing in Your People is Investing in The Future of Your Business
A strong HR strategy is no longer a luxury; it’s a necessity for survival and growth. By aligning your company’s values with the priorities of today’s workforce, you create an environment where people want to work and can thrive.
As a PEO provider, LBMC Employment Partners specializes in helping companies do just that. We understand the Nashville market and the unique challenges faced by growing businesses with multi-state teams. We provide the high-touch HR support and strategic guidance you need to create a competitive benefits package and an employee experience that stands out.
If you’re ready to attract and retain the best people for your business, connect with the LBMC Employment Partners team today to learn how our PEO services can help.
